Our leadership team is a diverse group of experts who are passionate about everything we do here and are dedicated to preserving our mission.

Our mission is to partner with our healthcare clients to improve their fiscal health by advocating for their most vulnerable members. HFI helps them get necessary benefits and income affording them access to important social determinants of health. We improve health outcomes for members and in doing so; we also improve our clients' bottom line.

Meet The Team Our Leaders

Jerry Vitti

CEO & Founder

Jerry Vitti, founder and CEO of Healthcare Financial, Inc. (HFI) is an acclaimed social entrepreneur who has channeled his ability and expertise into connecting low-income, elderly and disabled populations with public benefit programs for over 30 years.

Raised in a family with a background in social work, Jerry’s passion for changing lives and his tireless work ethic have made him an expert in Medicaid and SSI/SSDI enrollment and a leader amongst many organizations nationally. Jerry also has a daughter with a rare disability that affects both her physical health and mental well-being and knows how difficult it can be to navigate the SSA system which is one of the main reasons that he started HFI.

Jerry is the current Co-Chair of Cardinal Cushing Centers.  Cardinal Cushing Centers support people with intellectual and developmental disabilities, providing possibilities and opportunities for growth and advancement. Their programs are for students, adults and community members and include education, employment training, transition services, residential care, therapeutic and recreational services.

He is also founder and coach of the Milton Challenger little league. Milton Challenger little league, enables boys and girls with physical and mental challenges to enjoy the game of baseball along with the millions of other children who participate in this sport worldwide.

Jerry is a former board member of the MA Health Council, a non-profit group committed to improving public health; former treasurer of the MA Housing and Shelter Alliance, a public policy advocacy organization dedicated to ending homelessness through permanent residential solutions; and contributes support to Cardinal Cushing Centers, a school that helps individuals with intellectual and autism spectrum disabilities, including his eighteen year old daughter.

He is also a former board member and past president of the Healthcare Financial Management Association HFMA-MA-RI Chapter, an organization dedicated to improving the financial management in healthcare. He was recently awarded their highest honor, The Frances M. Hernan Award which is presented to a chapter member who has excelled in their work for the chapter and made outstanding contributions to the field of hospital financial management.

Tom Gennis

Attorney & Cofounder

As an attorney, he is HFI’s in-house legal expert, responsible for contracts, government program regulations and member representation. Mr. Gennis brings over thirty years’ experience in Medicaid eligibility law and hospital reimbursement.

In 1976, after graduating from Harvard University with a degree in American History, Mr. Gennis took a position at the Department of Public Welfare Medicaid Office where he was responsible for innovative programs for elderly, undocumented and disabled populations. His pioneering work in Boston was implemented statewide as the Medicaid spend-down program, bringing coverage to thousands of impoverished disabled and elderly Massachusetts residents.

After Mr. Gennis graduated from Suffolk Law School and prior to founding HFI, he operated a private practice representing hospital patients and Medicaid applicants and was soon retained by a number of eastern Massachusetts hospitals where he helped maximize Medicaid coverage for needy patients.

Mr. Gennis has been admitted to the Massachusetts Bar, the Federal Bar and the Supreme Court of the United States of America. He is a member of the Massachusetts Society of Elder Law Attorneys, the Massachusetts Association of Patient Account Management, the Healthcare Financial Management Association and is a past president of St. Demetrios Greek Orthodox Church in Weston, MA.

Mr. Gennis is a nationally recognized expert, speaker and author on issues related to Social Security Medicaid Eligibility, HIPAA compliance, healthcare coverage for the undocumented, Social Security eligibility and Medicaid eligibility for low-income applicants.

Alicia Guevara

VP of Operations

Alicia Guevara joined Healthcare Financial, Inc.’s (HFI) in March 2017 to establish HFI’s first Training and Development Department. With over 20 years of experience in training, customer service and operations, Alicia was quickly promoted to VP of Operations. Alicia’s innovative skills have allowed her to establish, execute, and communicate the strategic direction of the operations division. Alicia has been on the forefront of identifying and implementing new processes, technologies and systems to improve and streamline organizational practices. Her collaboration with executive leadership helped her to develop and exceed company goals while supplying expertise and guidance on several projects and systems. With Alicia’s creative problem solving and outside-of-the-box thinking, HFI’s Operations team was able to increase key corporate metrics by 50% within the first 6 months of her taking this role, achieving an all-time company high.

Prior to joining HFI, Alicia exceled in several career paths in the tourism industry. She held various leadership positions including Vice President of Product & Program Leadership Training & Quality, Director of Worldwide Business Operations and Customer Satisfaction Manager in various international companies including American Express and EF Tours (the world’s largest private education company).

Alicia holds a B.S. degree in Political Science with a Minor in Mandarin Chinese. Her vast experience working internationally in fast paced, ever changing industries has taught her to adapt to new and evolving situations quickly; enabling her to problem solve and focus on improving corporate key metrics.

However, when she leaves the office, Alicia can be found enjoying family time with her two sons, Brennan and Nolan and their Golden Retriever, Charlie. Alicia is also involved in her community and can be found volunteering her time at such events as a luncheon for paraplegic & spinal cord injury veterans, or a holiday party at the PTSD ward at the Brockton Veterans Hospital which she attends with her 93 year old farther, a veteran of both World War II and the Korean War.

John Robertson

VP OF Business Development

John Robertson is a nationally recognized expert in government sponsored health care programs with a particular focus in the field of Medicare Medicaid benefit coordination and associated recovery methodologies. Over the course of his government career, spanning 20 years, he has created and implemented strategies that have resulted in over $2 billion dollars of revenue for many state Medicaid agencies and Medicaid Managed Care Organizations.

During his tenure as the Director of Third Party Liability for the Massachusetts Medicaid Agency Mr. Robertson developed a particular proficiency in the identification of revenue and recovery streams that serve to mitigate expenditure increases for Medicaid members served by commercial health care payers. After leaving Medicaid, Mr. Robertson created and directed The Center for Healthcare Financing at the University of Massachusetts Medical School.  The Center is an applied knowledge operational group whose functions included benefit coordination for government and commercial healthcare payer entities.  . The Center served over 200 government agency clients in 14 states in program areas such as Medicaid administrative claiming, school-based Medicaid claiming, benefit coordination for Medicare and Medicaid members enrolled in government sponsored plans. Under Mr. Robertson’s leadership, the Center developed and implemented programs for its clients that have produced well over $1 billion in payer-related recoveries to help defray the cost of health-care delivery. The Center ensured that clients employed the correct compliant benefit coordination strategy for constituent programs. At end of Mr. Robertson’s tenure, clients using those strategies collectively realized an annual program cost savings in excess of $2.4 billion.

After leaving government, Mr. Robertson led a consulting practice that provided regulatory compliance based guidance to MA Plans, Dual Demonstration Plans and Medicaid MCOs as well as CMS government health care contractors for Medicare Recovery Audits and Medicare Secondary Payer Recoveries.

Mr. Robertson lives in a coastal community just north of Boston.  His life experiences include the pleasures associated with raising five children, a career spanning 30 years of youth sports instruction, and the attainment of a Harvard BA in Biology replete with more than a smattering of courses in Primate Behavior and Oral Literature.